ToyLabs Platform Operation Guide - Part 2: Production Line

Part 2: Production line

This is the second and final part of the platform's operation guide.

For the general features of the platform, revert to the 1st version of the Platform's Operation Guide

 

Creating a new Product - Concept Phase

Using the appropriate button in the dashboard, the user will be presented with a form for creating a new product. In this form, the user will be asked to fill in a title, a description of the product (as conceptualised), select a category the toy will fall under and the suitable ages. Then he is prompted to fill information about to whom the IP belongs to (the user himself, or his organisation) and if he wants the product to be made public and visible to the homepage. 

Finally, the user can upload images (schematics, drawings, concept art or even photographs) and files (budgeting, research material, etc) for the product. Keep in mind that anything uploaded under the “Files” section is only visible by the product owner (and, if the product is owned by an organisation, the members of that organisation). 

The images are visible by anyone that has access to the product: everyone in case of a public product, or anyone asked to collaborate on a design/prototype of the product, even before they sign any NDA agreement. So be careful not to upload any confidential images.

Creating a product
Creating a product

 

After a product is created, the user is redirected to the dashboard again, where its progress is clearly visible. At first, only the Conceptphase is enabled. The product owner can edit the product (using the small blue button to the right) and pressing Continue to Market Analysis(bottom left) to unlock Researchand Designphases.

Dashboard with a product in Concept phase
Dashboard with a product in Concept phase
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Market Research Phase - NTUA

When entering the research phase, the product owner has two choices. He can either initiate a Market Trend or a Social Feedback analysis.

Market Analysis initial screen (1/2)
Market Analysis initial screen (1/2)

 

The Market Trend analysis can be created at any time. However for a Social Feedback analysis the Market Settings of the product owner’s organisation must be set. The organisation must fill in the twitter accounts that wants monitored as well as create Market Sets, i.e. combinations of brands and products (that may belong to the organisation or its competitors) upon which the visualisations will be built. Configuring the Market Settings will enable the product owner to initiate a Social Feedback analysis as well.

Market Analysis initial screen (2/2)
Market Analysis initial screen (2/2)

 

By initiating a Market Trend analysis the product owner will see the following screen.

Market Trend analysis custom settings
Market Trend analysis custom settings

 

In this screen the user is asked to fill in some basic information about the analysis such as the name of the analysis, the sources for data retrieval (e.g. twitter, Facebook) and whether influencer mode will be active or not. The most crucial action at this stage is the selection of the keywords that will be used for data retrieval. The tool supports single word keywords and phrases that the user wants to exist in the retrieved documents as well as words and phrases that the user does not want to exist. For example by pressing toy, Barbie, ‘blonde doll, !baby the retriever will return text documents in which the words toy, Barbie and “blonde doll” exist but not the word baby. For the user’s convenience there is a help text below the keywords field to familiarise him with the procedure.

Much like in the case of a Market Trend analysis, in a Social Feedback analysis the first screen a user sees can be seen below, and is exactly the same with that of a Market Trend analysis except for the option to activate influencer mode, the reason being that in a Social Feedback analysis the user wants to know the unbiased opinion of end-users about his or his competitor’s brands and products.

Social Feedback analysis custom settings
Social Feedback analysis custom settings

 

The second set of settings that a user will be called to choose has to do with the time period for data retrieval from the sources that the user specified in the previous step. Starting from the current date, the user has the ability to quick select the previous week, month or year as the time period for data retrieval by clicking one of the blue buttons at the bottom of the screen. The time settings screen is identical for both analyses.

Market Trend/ Social Feedback analysis time settings
Market Trend/ Social Feedback analysis time settings

 

The final set of settings that a user is called to select in a Market Trend analysis has to do with providing concept’s and parameters that will formulate the final visualisations. The concepts of interest are terms/ideas that a user wants to monitor and understand crowd perception and market trends spinning around them. On the other hand, the parameters are features on which the concepts of interest will be analysed and compared. For example, a concept could be “baby dolls” and the parameter could be the material of the toy, e.g. wood, plastic etc. The format for selecting the concepts of interest follows the same logic as the keywords in the custom settings while the parameters’ values are a number of comma separated words.

Market Trend analysis concept settings
Market Trend analysis concept settings

 

On the other hand, the final set of settings in a Social Feedback analysis is handled in the organisation’s profile. The organisation must fill in the twitter accounts that wants monitored as well as create Market Sets, i.e. combinations of brands and products (that may belong to the organisation or its competitors) upon which the visualisations will be built. The keywords are set in the same way as the keywords in the custom settings of the analysis. As already mentioned, these settings must be filled by the organisation to grant access for a Social Feedback analysis. The keywords, accounts, brands and products configured in this page will be the same for every Social Feedback analysis of said organisation and can be edited at any point.

Organisation’s Market Settings
Organisation’s Market Settings

 

After configuring the analysis settings the product owner may proceed to the visualisations page where he can see various graphs, charts and lists. Every visualisation has an accompanying text to help the product owner understand what he is seeing at each chart.

 

 

Design Phase

Any time during the product creation lifecycle, after the Design Phase is unlocked, the product owner (or anyone in his organisation), can create any number of product designs.

Dashboard with a product in Design phase
Dashboard with a product in Design phase

 

Dashboard - List of collaborations my organization is participating
Dashboard - List of collaborations my organization is participating

 

Creating a design is straight forward. Note that in Designs (as with prototypes later) the “Files” section is shared with collaborators, when one is added to the design.

Creating a design screen
Creating a design screen
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List of Created Designs
List of Created Designs

 

After a design is created, the user has 7 available options by selecting the relevant button as shown below:

Edit Design
Edit Design

 

It refers to proceeding in any type of edits in the initially uploaded design.

 

AR Models - Augment Reality Module

This is a link to a page that has everything that has to do with Augmented Reality models.  Here the user can see a list of AR models (along with the numbers of downloads, comments and the user average rating) and options to create new ones and edit or delete existing ones. In addition to that, the user has access to a an analysis of user interaction for each AR model (clicking on its name), where product owner can what users believe about the AR model. Creating an AR model, requires (in addition to the AR model files) a title and a description and defining 3 feedback categories for the users. These categories default to Design, Features and Novelty, while a 5-star rating system is employed.

After selecting this option, the user can see the models related to the design and then the feedback received for each design/ AR model.

List of AR models
List of AR models

 

AR model feedback page (detailed ratings plus comments)
AR model feedback page (detailed ratings plus comments)

 

Regarding AR-based feedback, the user can either see aggregated information or examine one-by-one the users that participated and the answers they provided.

Create new version

Archives (see below) the current version of the design and redirects the user to a pre-filled (title, description) design creation form to create a new version of a design.  Every collaboration that was formed in current version of the design is archived, and the new version is clear of collaborations (must use the partner matching module to search for partners again).

Feedback

Opens a page with all the partners the user has activecollaborations (on current design) with. Clicking on an organisation, the feedback discussion thread between the product owner and the collaborator can be accessed.

List of feedback received (from collaborators)
List of feedback received (from collaborators)

 

Collaborations - Partner Matching Module

Here the user can see an Overview of his collaborations along with their statuses (negotiating, accepted, archived). Clicking on an organisation name, the negotiation thread is accessed, and (if the collaboration is in negotiation phase) messages can be exchanged. Keep in mind that messages both in feedback and collaborations pages can be accessed through the messages menu (at the top navigation bar, clicking on the envelop icon).

In addition to the list of organisations the user is collaborating with, he can search for organisations to collaborate with. This is done through the search interface in two ways: 

· Quick search: typing the name of the organisation in the search field and clicking on the organisation’s name

· Advanced search: filling his requirements, and in the list of organisations presented, press the contact button

In the advanced search, the results are ranked and sorted based on user requirements. Clicking the contact button, product owner can message the desired organisation’s owner about a collaboration on a design, exchange files (NDA agreements, contracts, schematics etc) and finally add him as a collaborator to the design.

Note here that while every member of an organisation can contact other organisations to collaborate on a design, only the organisation owner can add someone as a collaborator.

Besides the list of products a user (or his organisation) is working on, two more lists of products appear in user’s dashboard (if they exist):

· Collaborations

· Archived Collaborations

In both these tabs, the user has access to designs and prototypes made by other organisations, and where the user (or his organisation) has accepted to collaborate on. The Collaborations tab contains a list of the active ones, where the Archived Collaborations contains (obviously) the archived ones. Both tabs provide access to the product and design/prototype pages of each collaboration, along with the feedback messages exchanged between the partners. For the active collaborations, the user can continue to provide feedback, while in the archived, the message thread is locked.

List of collaborators along with their status
List of collaborators along with their status

 

Searching for partners
Searching for partners

 

Contacting an organization for a collaboration
Contacting an organization for a collaboration

 

Create Prototype

Clicking on the create prototype option, the design is archived, and the prototype creation form is presented, pre-filled with design’s title and description. Creating a prototype, enables the Prototype Phase.

Archive design

Archiving triggers two actions:

  • puts a design in a special status, where the user can only access the AR models and the feedback options
  • for each collaboration, asks both partners to rate the collaboration between them based on Quality, Co-operation and Communication. The feedback interface is found in the same page as messages and notifications.

 

Prototype Phase

Prototype Phase is very similar to the Design phase. In this page, the user can generate as many prototypes as needed, and for each prototype has the same options as Design Phase (see above), with the exception of “Create new version” and “Create Prototype” which are missing, and a new option “Move to Production”, that moves a prototype to Production Phase, thus concluding the product creation phase. The rest actions (Edit Prototype, AR models, Feedback, Collaborations and Archive Prototype) work in a similar way as their corresponding actions in the Design Phase.

Creating a prototype from a design
Creating a prototype from a design

 

List of prototypes
List of prototypes

 

Dashboard for a product in prototype phase
Dashboard for a product in prototype phase
Prototype to Production action button
Prototype to Production action button

 

Dashboard for a product in production phase
Dashboard for a product in production phase

 

Product Page / Organisation Page

The product page is a page containing details about the product under development, including indicative picture(s). From the product page, the user can easily get to the organisation page where the profile of the organisation who created the product is being shown.

Typical Product page
Typical Product page

 

Organization page
Organization page

 

The page of any organisation within the Toylabs platform, can also be accessed directly just by pressing on the “Members” menu item in order to get the full list of the organisations – members of the Toylabs platform. Note here that only the registered organisations list is available, something that doesn’t stand for individuals as their profile information contains sensitive data. 

Figure: List of platform members
List of platform members

 

 For any organisation with active participation in the platform, any registered user can get a list of products that the organisation has initiated, no matter in which phase the development is, as long as the related designs or products are identified as “public”.

Organization’s (public) products
Organization’s (public) products