ToyLabs was represented by toy company Paola Reina in the 16th International Trade Fair For Toys & Preschool Educational Resources held in Shanghai from the 18th to 20th of October, 2017.
This fair is held annually giving an opportunity to Chinese and international brands to present and launch their products to mainly Chinese national market, as well as to some International representatives.
Paola Reina organized a small meeting with the most interested clients and new partners who will represent the brand in the Chinese market, to inform them about ToyLabs and the participation of Industria Auxiliar Juema S.L., it’s manufacturer, in it. During the meeting, the concept of the project was explained, and what could be the benefits for new markets and customers. Most of the clients mentioned the importance of the exchange of the new technologies, experience, exchange of completely different tendencies in doll design and an easy access to all of it as benefits of this platform.
It was agreed that more feedback will be gather from this group in due time, as the platform evolves and is in operational state.