Blog Post: ToyLabs Pilots KickOff


Now that most of the basic functions of the ToyLabs platform are developed, it is time to test its usefulness in improving the process of creating toys. The work begins with the pilots, the two toy companies that are part of the project, which will carry out two real cases of using the services offered by the ToyLabs platform for the creation of new products.

Those two pilot companies/project partners are:

  • V-CUBES, a company located in Greece and recognized by its rotational cubes of high quality, will be directed the first pilot: the creation of a new mechanical puzzle toy. As V-CUBES’ market is international, its products are targeting different markets and people from different countries and cultures, ToyLabs will allow them to obtain feedback from those different markets. This is a very crucial information for the company and for the creation of new products. In addition, they can make use of the high-tech tools offered by the platform, like the Augmented Reality feedback services in order to showcase new products before they come to market and obtain first hand feedback from prospective customers.
  • JUEMA, a company with more than 30 years of experience in manufacturing of dolls and their accessories addressed to children, located in Spain, will carry out the second of the pilots. Their dolls are sold in more than 20 countries and include a wide range of products, from classic collectible dolls to more modern ones. JUEMA will benefit from the use of the platform, since they do not have an established feedback system. In addition, , JUEMA will be able to enjoy a fast prototyping process, taking advantage of manufacturing capabilities of FabLabs and their networks. This, together with the feedback options and the highly specialized tools offered through the ToyLabs platform, will allow JUEMA to increase its productivity and the satisfaction of the final product among its customers.

To ensure success in the pilot tests and to be able to collect the important evaluation information for improving the platform, a specific work plan has been devised for these pilots. The processes of conceptualization, design and development will be covered, thus reaching to develop a prototype through the methodology of work of ToyLabs, which we have already shown in previous blog posts.

In order to measure the success of the pilots, the consortium developed a specific evaluation methodology, based on the comparison of the performance of the ToyLabs work methodology with the conventional work methodology commonly used in each of the two companies participating in the pilots. In this evaluation, both quantitative and qualitative variables are introduced to ensure that explicit results (performance, cost reduction, etc.) and those more implicit (acceptance, comfort, increased cooperation, etc.) are collected and studied.

In this way, and with the results of the pilots, the benefits of using the Toylabs methodology will be demonstrated; verifying that it is possible to improve the productivity of companies in the toy sector through cooperation between them, the Fablabs, and their own customers.

Therefore, stay tuned and follow our blog posts to find out more regarding the operation of the platform and the real advantages as they will be measured in real-life settings.