On January 19, 2017, the Kickoff Meeting of the European project TOYLABS "Enabling an Open Innovation Model for EU Toy Industry SMEs through Co-Creation with FabLabs, Safet Experts and Customer Communities" was held at AIJU.
The Toy manufacturing market in Europe (and in the world) is dominated by the big brands, however, 99% of the toy companies in Europe are SMEs.
Toy manufacturers SMEs must continually seek to innovate in alternative ways to large brands to maintain their market position and fight for their share.
The 18-month TOYLABS project aims to define a new methodology and a new business model that allows SMEs to quickly position themselves in the market. To this end, it is intended to create a platform that connects with the different parties: Additive Manufacturing Laboratories, security experts, toy manufacturers and end users, so that everyone participates actively and responds to the demands of the market in an agile way.
The methodology aims to collect information from the market through social networks, manufacture prototypes and conceptualize new designs, as well as accept the opinion of the security experts.
The TIC platform will use elements such as augmented reality, analytics of social networks, etc as activators and enhancers.
The project has the participation of 7 parties involved in the innovation and development of new Toys: AIJU (as coordinator), the company Juguetera Valenciana AUXILIARES JUEMA, the Greek toy company V-CUBES, the Laboratories of Manufacture FABLAB LECCE and FABLAB ROMANIA, The company SINGULAR LOGIC and the University of Athens (NTUA).
For the implementation and execution of the project the work is planned in 8 work packages. During the first 6 months of the project, the main objective is the exploration and analysis of the European toy sector, as well as to determine the position of the project within the analysed market.
Subsequently this information will serve for the definition of scenarios and analysis of requirements of SMEs Toys. This definition will conclude with an analysis of the impact of the project on the sector.
The project is framed within the European call for ICT H2020-ICT-2016-2017 (Information and Communication Technologies Call) in Topic ICT-21-2016.