This is the second and final part of the platform's operation guide.
For the general features of the platform, revert to the 1st version of the Platform's Operation Guide
ToyLabs proposes the development of a unique, unified methodology that will create a multi-stakeholder network and consequently a multi-sided platform where key players in the toy industry value network (i.e.
Maker Fairs are events that take place around the world every year. They began in the States, at the initiative of Make Magazine, a publication that talks about DIY projects and technology hacking (https://makezine.com/)
The Augmented Reality Feedback Component (ARF Component or ARFC) is a tool used to present 3D models to users (both professionals and end-users), and to allow them to interact with toys early in the production cycle.
It is a fact that in today’s highly competitive environment, small and medium size businesses (SMEs) are having trouble competing with large companies, who often operate on a global scale, given that they may more easily survive in competitive environment since they have the ability to offer a wide selection of products, referring also to multiple markets and enjoying scale advantages in purchasing, manufacturing, distributing, selling and marketing.
On February 2nd, the TOYLABS team held open workshops at PAOLA REINA and V-CUBES stands in Nuremberg, taking advantage of the development of the Spielweremesse Toy Fair.
On February 1, 2018, AIJU, as coordinator of the H2020 ToyLabs project, presented the paper "TOLABS: New methodologies to reduce time to market" within the Toy Business Forum of Nuremberg.
The first prototype version of the integrated ToyLabs platform has already been released.
The ToyLabs methodology “Market Trends and Social Feedback Analysis” refers to the identification of market trends as these may emerge through an analysis of the online activity of users (i.e. prospective customers) as well as the efficient management and analysis of the feedback that arises for a specific company through the user mentions of the brand or its products/services in the web.
According to EUROSTAT, the Toys and Games manufacturing sector (Games and Toys, NACE 32.4) in the EU comprises around 5,300 enterprises employing around 53,000 persons and generating a turnover of more than 8 billion euros annually. The sector is dominated by SMEs, at a very high rate – more than in most Creative Industry sectors – since 99% of the toy manufacturing enterprises have less than 249 employees, while they provide 61% of the employment in the whole sector.